The Prime Pensions management team

Heidi is a Managing Partner for Prime Pensions, with over 25 years of experience as a Retirement Plan Consultant, providing design, implementation, administration, plan governance, fiduciary oversight, audit representation, and personalized consulting services to businesses sponsoring defined contribution plans.

She has a deeply technical background, with extensive experience working with complex plan designs, applying unique compliance testing strategies, as well as identifying and resolving challenging compliance issues, earning a reputation for high-touch service and technical expertise.

Heidi enjoys building relationships with her clients as well as developing and supporting an exceptionally talented team. Heidi is a graduate of Oregon State University and resides in the Pacific Northwest with her husband and son.

Jeff joined Associated Pension Consultants (APC) as a Consultant in 2007 after several years in the retirement plan business prior. He earned his Bachelor of Science degree from the University of California, Los Angeles in 1999.

Jeff focuses on cultivating new business opportunities and enjoys educating clients and financial professionals about the intricacies of plan design, tax planning strategies, and their integration with successful business development. He maintains a high-touch service model that's both efficient and builds close relationships. Jeff regularly provides training to professionals in the tax preparation and financial advice sectors.

Jeff and his family reside in Shingle Springs, CA and he is a passionate outdoorsman, with particular interests in hunting, fishing, and water sports.

Dena has been with Valley Forge Pension Management, now part of Prime Pensions, since 2003. She leads the team's day-to-day operations, including workflow management and employee training. She and her team work closely with plan sponsors and take a personal approach to the administration of their retirement plans.

Dena graduated from Lycoming College with a degree in Business Administration and Management. She lives in Muncy, PA with her husband Nick, their three children and their dogs, and spends her spare time with family and friends.

Luci joined Valley Forge Pension Management in 1999. She works with corporate clients on qualified plan design, compliance issues and communicating the plan to employees.

Luci graduated from The Pennsylvania State University with a degree in Health Planning and Administration. She lives on a family farm in Danville, PA with her husband John and their two children. In her spare time she volunteers with the Warrior Run Women's Club and her church, and enjoys traveling and time with family and friends.

Bob founded Presberg Pensions, Inc. in January of 2003 after being associated with several prior firms in the industry. A graduate from Boston University with a B.S. in Mathematics Education and Statistics, he began his actuarial career at New England Mutual Life Insurance company in Boston. He loves solving problems and building long-term relationships with clients and advisors. Bob directs the development of new business, providing potential clients with creative pension strategies to owners and key employees. Presberg Pensions has been fortunate to have maintained a dedicated staff of pension professionals full of passion and integrity over its 23-year history. Bob maintains his enrolled actuary's designation and is a member of The Society of Enrolled Actuaries (MSEA).

Moving to California in 1983, he met his future wife, Donna and started his family. He and his wife recently became proud grandparents to a gorgeous baby girl, Ellie Rose. Bob now enjoys spending time in Lake Tahoe, skiing, hiking and admiring the beautiful surroundings.

Bill has been working with tax-qualified plans since 2003, overseeing all aspects of plan administration to ensure accuracy, timeliness, and smooth operations. As the primary administrator, he also manages the organization's overall operations, keeping processes on track and efficient.

Bill is an Accredited Pension Administrator (APA) through the National Institute of Pension Administrators (NIPA) and holds a Bachelor of Science in Accounting from Brigham Young University. Additionally, he is a licensed Certified Public Accountant (CPA).

Bill resides in Mesa, AZ, with his family.

Tim has been working with tax-qualified plans since 1999, offering clients a wealth of expertise and a pleasant, professional service. His primary responsibility is to develop new business for the firm, while also overseeing the ongoing administration for several clients.

Tim is an Accredited Pension Administrator (APA) through the National Institute of Pension Administrators (NIPA). He holds a Bachelor of Science in Business Administration from the University of Phoenix, as well as a Master of Administration in Leadership from Northern Arizona University.

Tim resides in Gilbert, AZ, with his family.

Marc M. Roberts joined Associated Pension Consultants (APC) in 1983. He is President of the firm and manages the office in Sacramento, CA. He completed undergraduate studies in Economics at the University of California, Davis and earned a Master’s Degree in Finance from California State University, Sacramento.

During his career, Marc has been sought out by large companies, small businesses and individual professionals for his guidance on retirement plan design and implementation, and for his problem-solving skills on complex retirement plan issues. He is frequently invited to speak on topics including the impact of retirement plan legislation at conferences and seminars for accountants, attorneys, insurance professionals, investment advisors and professional associations.

Marc served on the Board of Directors of the National Institute of Pension Administrators (NIPA) for 10 years and is a past President of NIPA. In 2014 he received the NIPA Lifetime Achievement Award for his many years of service and contributions to the pension industry. He was recently chosen to receive the NIPA Leadership Above & Beyond Award for his accomplishments in the retirement plan field, an honor NIPA has given only twice in its history.

He is an Affiliate Member of the American Society of Pension Professionals & Actuaries (ASPPA), an active member and former board member of the Western Pension and Benefits Conference (WP&BC), and a past member of the Board of Directors of the Employee Benefits Roundtable of Sacramento.

In his continuing support of the retirement industry, Marc is past Chairman and a founding member of the American Institute of Retirement Education (AIRE) in Washington, D.C., which developed and administered the Enrolled Retirement Plan Agent (ERPA) program for the Internal Revenue Service. He has met with members of Congress and consulted with numerous federal agencies, including the General Accounting Office (GAO), Small Business Administration (SBA), Internal Revenue Service (IRS) and Department of Labor (DOL), providing insight and guidance on issues relating to small business retirement plans. Marc currently sits on the ASPPA Government Affairs Committee.

Debbie has nearly 40 years of experience in the retirement plan industry encompassing all facets of retirement plan administration and firm management. Her specialties include personnel management and career development, financial modeling and forecasting, workflow and CRM database development, profitability analysis, and management of strategic partnerships. In her role, she is primarily focused on client consulting, sophisticated plan design, and all aspects of retirement plan operations.

Debbie has considerable experience working on large, national/multi-location/audited plans. Debbie also spent many years of her career working in the daily valuation/recordkeeping environment where she was tasked with managing the relationships and administration of the firm's largest clients.

Debbie has earned industry designations through the National Institute of Pension Administrators (NIPA) and the American Society of Pension Professionals and Actuaries (ASPPA).

David is a Managing Director for Prime Pensions. He endeavors to provide high quality, cost-effective services for our clients. He is a creative retirement plan expert who designs, consults and administers qualified retirement plans for profitable businesses and non-profit organizations of all sizes. He specializes in cash balance plans and pension plans to provide for enhanced tax-deferred retirement contributions for partners and shareholders of closely held firms.

David communicates the complex technical rules of qualified plans in an understandable and down to earth way to put his clients at ease. David is a member of the American Society of Pension Professionals and Actuaries (ASPPA) and has the Qualified Plan Administrator (QPA), Qualified 401(k) Administrator (QKA), and the Qualified 401(k) Consultant (QKC) designations.

He attended UCLA where he graduated summa cum laude.